So, as I stated in part 1 of pruning aggressively for business success, it is critical for the health of your business to be able to prune aggressively. Not only does it allow you to more effectively handle your current business but it allows you to create the business you want in the future.
But, pruning – especially when you see the fruit on the tree (or the business in the pipeline) is tough. The two problems that I ran into both in pruning my fruit trees and in pruning in my business was to 1) figure out what to prune and 2) actually get over my desire to “protect the tree” and actually cut the branch. The first challenge can be addressed with a combination of intuition and analysis to inform good decision-making. The second challenge requires a shift in mindset.
Let’s look at some of the steps that can be taken to figure out what to prune.
- What do you currently spend your time on and of those activities which activities do you perform that give you energy and that you enjoy?
- What do you do that drags you down?
- What can you outsource?
- What can you delete?
- What products or services are you currently offering and how much PROFIT do you make on each?
- Cut down on the products / services that do not bring you profit – unless they provide some other great value to your organization
- Make room for growth of the higher profit products and services
- What customers or clients are the best fit and give you energy?
- Do you have any clients are customers that are no longer a good fit?
- Is there breadth and diversity in your customer/ client base?
This is just the beginning but it’s a good place to start.